Social Media

Are Promotions on Pinterest Good for Brands?

With the explosive growth of Pinterest over the past few months, marketers are racing to get in on the action. But, is Pinterest really the best place for brands to run their promotions? From airlines to high end retailers, companies of all kinds are finding ways to tap into Pinterest’s captive audiences for lottery style drawings and wish list granting contests. But, some maintain that a brand’s content on the site should reflect their desire to connect with a community of like-minded consumers by building trust and loyalty – not by running the next great giveaway.