Former Anheuser-Busch Exec Joins Growing Agency Ranks
PITTSBURGH, PA, October 27, 2011 — Long-time Anheuser-Busch executive Dan McHugh is joining independent marketing services company MARC USA as VP/Group Account Director working on the agency’s Rite Aid account and business development.
“In his many years at A-B, Dan worked across all disciplines and mediums. He is an integrated marketing master and exactly the kind of leader we need to help drive further innovation for our clients and our agency,” explained Michele Fabrizi, President of MARC USA. “His experience in working with retailers is particularly significant for his role on Rite-Aid where we are aggressively developing award-winning and business building programs.”
McHugh spent over 21 years in marketing at Anheuser-Busch where he rose through the company’s various brands and divisions overseeing the marketing of the flagship brands of Budweiser, Michelob, and Busch Family of beers. This included managing the double digit growth of Bud Light and the introduction of Bud Light Lime, considered one of the most successful new product launches in the beer industry. He was most recently VP, Media, Sponsorship and Activation managing the division responsible for placing all media, sports marketing, entertainment marketing and digital marketing assets for the company on a national and local basis. He holds a BS in Marketing and Business from the University of Evansville, IN.
“The game changing ideas in marketing today are coming from independent agencies like MARC USA where there is deeper emphasis on integration and collaboration,” said McHugh. “I’m thrilled to be joining MARC USA and look forward to helping accelerate the momentum it is experiencing today.”
McHugh will play a central role in MARC’s Rite Aid business. Rite Aid just won a LEADER Award from the Shopper Technology Institute for its wellness + customer rewards program which MARC USA helped develop and implement. Launched in 2010, wellness + was heralded as the industry’s first customer loyalty program to provide health and wellness benefits in addition to shopping discounts.
