| MARC USA Names Chief Technology Innovations Officer
Acquisition Expands Technology Resources
DALLAS, June 21 2006 - MARC USA has hired Ed Bardwell as Chief Technology Innovations Officer to lead its growing nationwide marketing technology practice. The agency has also acquired a number of proprietary software solutions developed by B2Communications, the Dallas interactive marketing agency Mr. Bardwell co-founded.
Mr. Bardwell has 20 years of technology marketing experience. Prior to launching B2Communications, he was President of PopMail.com, a leader in permission-based email and affinity marketing.
Tony Bucci, MARC USA chairman, describes this move as the next step in MARC USA's evolution as a communications company that builds brands through the creative application of new technology. "Ed's title is not your usual title because we're not doing business as usual. It's not just about online or even mobile. The frontiers are changing so fast, we've purposely left the definition open."
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