When talking marketing effectiveness (and almost everyone is today), the questions seem so simple – Are we doing the right things to drive the business? Are we doing those things as efficiently as possible?
In reality, most marketers find it challenging to collect, organize and analyze the flow of numbers that are gushing from various sources within the organization and from their marketing communication activities to answer those “simple” questions. Or there are plenty of spreadsheets to turn to, but none seem to contain the precise information that could best guide the activities to drive results, both short-term and long-term. There often seems to be more data than insight.
MARC USA believes in the power of a metrics-based orientation to marketing communications and has developed a suite of tools to aid our clients in leveraging their data. For example, our MARCket Meter™ service provides clients with the ability to capture their most critical information in a visual, interactive dashboard that helps to quickly identify trends and opportunities, spot issues and diagnose problems. One senior executive at a major retailer using MARCket Meter™ calls it his “secret weapon,” because it helps him to make better decisions so much more quickly.
Other examples of our measurement toolbox include Ch@tter™, our online brand monitoring service, and MARCket™ Modeling™ a suite of analytical tools that enables clients to define their best customer, understand and predict behavior and evaluate results for the most effective media mix.
Do you have the best measurement system in place to help you know whether you’re doing the right things in the most efficient way? To learn more, contact our Chairman, Tony Bucci, at tbucci@marcusa.com.
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