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MARC USA Spearheads “Marketing Sparks” to Help Grow Pittsburgh’s Innovation Economy

Our first Marketing Sparks event brought together Pittsburgh area marketing experts across disciplines with the winners of the Randall Family Big Idea competition at the University of Pittsburgh for a …

Asking more of the data

Thoughts on how to add a strategic layer to tracking studies Tracking studies have a problem. They are designed to measure changes yet offer little agility to focus on changes …

New Campaign Follows Fashion Icons

May 19, 2014 “Halston and Warhol: Silver & Suede” Charts Intersection of Halston and Warhol Stylized caricatures of tastemakers in iconic Halston designs – Liz Taylor, Liza Minnelli and Jackie …