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Leveraging the Science of Emotions To Create Brand Passion
Reason versus emotion. Right brain versus left brain. Science versus intuition. Fact versus feeling.
The “versus” puts these elements in opposition. But successful companies understand that, in truth, there is no conflict. Consumers clearly operate emotionally as well as rationally.
Tapping the Power of Emotion to Make Cooper Tires Stand Out
When it comes to tire purchases – a category generally seen as a commodity, the key decision factors are typically price and tread life. Most consumers tend to believe that …
MARC USA Names Paul Magnani SVP of Interactive
Brings 20 years of interactive, integrated experience PITTSBURGH, November 2, 2011 – Interactive marketing pioneer Paul Magnani has joined MARC USA as SVP/Director of Interactive Marketing Innovation to lead the …
